Bookmaker Reviews

Our Review Process

Every bookmaker we review is thoroughly tested by our expert team. We assess each operator across multiple categories to give you a complete picture of what to expect. Our reviews cover licensing, odds quality, bonus terms, payment options, mobile experience, and customer support.

Overview

Bet365 is one of the world's largest and most respected online bookmakers. Founded in 2000, they have built a reputation for competitive odds, extensive market coverage, and industry-leading live streaming. Their platform offers betting on virtually every sport imaginable, from football and horse racing to niche markets like darts and snooker.

Welcome Offer

Up to £30 in Bet Credits - New customers can claim bet credits when they sign up and place a qualifying bet. The bet credits can be used on any sport and are released as your qualifying bets settle.

Key Features

• Live Streaming: Extensive live streaming coverage of football, tennis, basketball, and horse racing
• Cash Out: Full and partial cash out available on thousands of markets
• Bet Builder: Create custom bets by combining selections within the same match
• In-Play Betting: Comprehensive live betting with real-time odds updates
• Mobile App: Excellent iOS and Android apps with full functionality

Pros & Cons

18+. New customers only. Min deposit £5. Bet Credits available for use upon settlement of qualifying bets. T&Cs apply.

Overview

Betway has established itself as a leading UK bookmaker with strong brand partnerships and a user-friendly platform. Known for their football sponsorships and commitment to responsible gambling, Betway offers a solid all-round betting experience with competitive odds and regular promotions.

Welcome Offer

Bet £10 Get £30 in Free Bets - New customers can claim free bets after placing their first qualifying bet. The free bets are credited quickly and can be used on a wide range of sports markets.

Key Features

• Free Bet Club: Regular free bet offers for existing customers
• eSports Betting: Comprehensive coverage of competitive gaming
• Betway Boosts: Enhanced odds on selected markets
• 24/7 Support: Live chat, email, and phone support around the clock
• Quick Payouts: Fast withdrawal processing, especially via e-wallets

Pros & Cons

18+. New UK customers only. Min deposit £10. Free bets expire in 7 days. Payment restrictions apply. T&Cs apply.

Overview

Unibet is a well-established European bookmaker that has been operating since 1997. Part of the Kindred Group, they are known for their commitment to responsible gambling and offer a comprehensive sports betting platform with strong odds and useful features like Unibet TV and detailed statistics.

Welcome Offer

£40 Money Back as Bonus - If your first bet loses, Unibet will credit your account with a bonus up to £40. This gives new customers a risk-free way to try out the platform.

Key Features

• Unibet TV: Free live streaming of thousands of events
• Stats & Insights: In-depth statistics to inform your betting
• Bet Builder: Combine multiple selections into one bet
• Price Boosts: Daily enhanced odds on popular markets
• Responsible Gambling Tools: Comprehensive self-help features

Pros & Cons

18+. New customers only. If your first bet loses, get money back as a bonus up to £40. Min odds 1/5. T&Cs apply.